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Advocacy and Communication Planning-Workshop held for the Welfare and Protection of Children

Geared at formulating a more focused and purposive advocacy and communication strategy as an essential element for the 2nd National Plan of Action for Children (NPAC), the Department of Labor and Employment (DOLE) was among the multi-stakeholders invited to a Planning-Workshop held last May 21-24, 2013 at Sunrise Hill Hotel, Tagaytay City.

The planning-workshop which was sponsored by the Council for the Welfare of Children (CWC) seeks to develop an advocacy and communication plan directed towards the achievement of NPAC goals, which are built up in promoting children and their mothers’ better quality of life; children’s protection against abuse, neglect, violence, and exploitation; and children’s participation in decision making processes.

Recognizing the role that communication plays towards the attainment of the NPAC goals, the need to develop an advocacy and communication plan specific on the three strategic components namely; policy and legislative agenda, programs and strategies, and governance - must be met.

With the various agencies to provide inputs, CWC has commissioned the Asian Institute of Journalism and Communication (AIJC) to provide the necessary tools and to assist in the development of an effective communication plan. In the presentation delivered by Director Brenda Vigo of CWC Secretariat, she welcomed participants from various agencies and urged their participation in the workshop which revolves in the vision of “Child-Friendly Philippines: A Caring and Protective Society, for, with, and by Children.”

Other stakeholders for this worthwhile event include communication and program officers from the Department of Agriculture (DA), Department of Social Welfare and Development (DSWD), Department of Interior and Local Government (DILG), Department of Justice (DOJ), Philippine Information Agency (PIA), National Economic and Development Authority (NEDA), National Council on Disability Affairs (NCDA) and National Council for Children’s Television (NCCT).

The workshop concluded with outputs on policy, program and governance. Follow-up coordination shall be made to ensure the development of the finalized advocacy and communication plan for the 2nd NPAC. (Ma. Bernadette O. Agna, BWSC)

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